Privacy Policy

Effective Date: 1 January 2026

This Privacy Policy explains how matlockhockey.co.uk ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We are a crypto casino affiliate website intended for users in Great Britain (GB). For the purposes of UK data protection law, we act as a data controller for the information described below.

1. Information We Collect

• Identity and contact data: name and email address if you contact us or subscribe to updates.
• Technical data: IP address, browser type, device information, operating system, and approximate location derived from your IP address.
• Usage data: pages visited, time spent on pages, referral source, and interactions with affiliate links.
• Cookie and tracking data: data collected via cookies, web beacons, and similar technologies as described in our Cookie Policy section.

2. How We Use Information

• Analytics: to understand how visitors use our site, monitor performance, and generate aggregated statistical reports.
• Affiliate tracking: to track clicks and conversions to third-party crypto casinos and affiliate partners, ensuring correct commission attribution.
• Site improvement: to enhance user experience, optimise content, and personalise recommendations.
• Communication: to respond to enquiries or send requested email updates (with your consent where required).

3. Cookie Policy

We use the following types of cookies and similar technologies:

• Strictly necessary cookies: required for basic site functionality and security.
• Analytics/performance cookies: collect anonymous or pseudonymous usage data (e.g., Google Analytics).
• Affiliate tracking cookies: set by us or third-party affiliate networks to track referrals and commissions. These may be set when you click an outbound casino link.
• Functional cookies: remember your preferences and cookie choices.

You can opt out of non-essential cookies at any time by adjusting your browser settings or using our cookie consent tool where available. Disabling affiliate cookies will not prevent access to the site but may affect accurate referral tracking. For more details, see our Cookie Notice.

4. Third-Party Links

Our website contains links to third-party crypto casinos, affiliate networks, and other external websites. These third parties have their own privacy policies and data practices. We do not control and are not responsible for how they collect, use, or share your personal data. We encourage you to review the privacy policy of every third-party site before providing any personal information or engaging in gambling activities.

5. Your Rights

Depending on your location and applicable law, you may have the following rights:

• UK / EU GDPR: Right of access, rectification, erasure, restriction of processing, data portability, objection to processing, and the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local EU supervisory authority.
• CCPA (California residents): Right to know, right to delete, right to opt out of sale or sharing, and right to non-discrimination. We do not sell personal data in the traditional sense but may share limited data with affiliate partners for tracking purposes.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframe required by applicable law.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including for legal, accounting, or reporting requirements. Specific retention periods:

• Email correspondence: up to 24 months unless a longer period is required.
• Analytics and usage data (pseudonymised): up to 26 months.
• Affiliate tracking data: typically 30 to 90 days, or as required by the relevant affiliate network.

After the applicable retention period, data is securely deleted or anonymised.

7. Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact our Privacy Team:

Email: privacy@matlockhockey.co.uk

Postal address: Available upon request via email.